📄️ What is A/B testing?
A/B testing is a controlled experiment used to compare two or more variations of a webpage, feature, or user experience to determine which one performs better based on predefined goals.
📄️ Create A/B test
Create A/B test
📄️ Using the Visual Editor
The Visual Editor allows you to build and modify experiment variations directly on your website—without needing to work in your codebase.
📄️ Add variations
Add variations
📄️ Edit an element
Edit element
📄️ Move an element
Move element 1
📄️ Adding new content manually
Adding content 1
📄️ Using AI to create new content
The Visual Editor includes an AI assistant that allows you to create and modify content using natural language.
📄️ Element custom code
Custom CSS
📄️ Device-specific changes
Websites often use different layouts on desktop, tablet, and mobile. The Visual Editor lets you create a change for every device and then add overrides for individual device types where needed.
📄️ Add an element to the Audience
The Add element to audience shortcut creates an HTML element condition from the element currently selected in the Visual Editor. Use it when the presence of an element should determine whether a visitor qualifies for the experiment.
📄️ Create a goal for an element
The Create goal for element shortcut creates a click goal from the element or elements currently selected in the Visual Editor. Use it to track actions such as clicks on an add-to-cart button, signup link, navigation item, or other interactive element.