📄️ Overview
How visitors and goals are calculated
📄️ Revenue
Average Order Value (AOV)
📄️ Segment in GA4
You need to configure GTM before starting the test in order to create GA4 segments for your variations.
📄️ Baysian Statistics
Bayesian statistics is a way of reasoning about uncertainty.
📄️ How to evaluate A/B test results correctly
Why probability alone is not enough