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Revenue

Average Order Value (AOV)​

Average Order Value (AOV) measures the average amount of money spent per order. It’s an important indicator for businesses to understand how much customers are spending on each transaction.

A higher AOV generally implies that customers are purchasing more products or choosing more expensive items per transaction.

Metrics explaination​

  • Orders - Total number of orders

  • Total revenue - Total Revenue for all orders

  • Avg. items per order - Average item quantity in bag per order

  • Avg. order value - Total Revenue divided by number of orders

  • Probability to beat control - Bayesian probability calculation for average order value

Average Revenue Per Visitor (ARPV)​

Average Revenue Per Visitor (ARPV) — also known as Revenue Per Visitor (RPV) — measures the average amount of revenue generated from each visitor.

This metric helps evaluate how effectively your site turns traffic into revenue, as it combines both the conversion rate and average order value into a single, comprehensive indicator.

Metrics explaination​

  • Visitors - Number of unique visitors that were exposed to the variation

  • Total revenue - Total Revenue for all orders

  • Avg. items per visitor - Average item quantity in bag per visitor

  • Avg. revenue per visitor - Total Revenue divided by number of unique visitors

  • Probability to beat control - Bayesian probability calculation for average revenue per visitor