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Welcome to the Lyftio documentation​

This guide will help you set up your first experiment from start to finish. By the end, you’ll have a working experiment running on your website with a targeted audience, defined goals, and live variations.

What you’ll do in this guide

  • Install the script
    Add the Lyftio script to your website so that experiments can be delivered and tracked.

  • Create your first experiment
    Define the test, give it a name, and prepare the framework for your variations.

  • Set up your audience
    Decide who should see the experiment and for which page(s) the variation changes should happen.

  • Define your goals
    Set the KPIs that track what matters to your business, such as clicks, sign-ups, or purchases. These are the metrics used to measure experiment success.

  • Build your variations
    Use the Visual Editor to make changes without touching code. Add new text, swap images, or completely redesign elements to create meaningful alternatives for your visitors.

  • Verify your experiment with Preview Make sure your new variations look and work as expected before launching the experiment for your visitors. Test that all you goals trigger as they should for all devices that the experiment will run for.

  • Launch the experiment
    Once everything looks good, start the experiment to test your hypotheses.

  • Analyse the result
    See how the variation(s) perfomed against your original.

Whether you’re running your very first A/B test or scaling up to multiple experiments, this guide will give you the foundation you need to make confident, data-driven decisions.