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Set an Audience

Audience let's you set up conditions that the visitor needs to match to be exposed to the experiment. This also decides where the experiment will take place on the website.

Creating an Audience​

Create Audience step 1 To create a new Audience for your experiment simply click edit (pencil icon)

Create Audience step 2 Give your Audience a name and set the conditions that you want the visitor to match to be part of the experiment.

Create Audience step 3 In the example above we target all visitors that visits the start page by adding an URL condition with a Simple match for the index page.

Read more about the different conditions in the next chapter or jump straight into examples to see how to these could be used to target different types of visitors and/or parts of your website.