How audiences work
An Audience is made up of conditions organized into groups. Lyftio evaluates the rules inside each group first, and then evaluates the groups together.
- All rules means every rule in that group must match.
- Any rule means at least one rule in that group must match.
- If the Audience has more than one group, Match All groups requires every group to match, while Match Any group requires at least one group to match.
For example, you can create one group that matches Any of several product-page URLs and another group that requires All of your device and page-element rules. By choosing Match All groups, a visitor must match one of the product-page URLs as well as every rule in the second group.
Use View summary while editing an Audience to check how its groups and rules will be evaluated.
When an Audience is evaluated
The Audience is evaluated whenever a page loads and on every subsequent navigation within your website.
- When a visitor matches the Audience conditions, the experiment applies the changes for their allocated variation.
- At this point, tracking starts for that visitor: a visit (page view) is registered, and all subsequent page views and goal completions for this visitor are recorded.
- If a visitor no longer meets the Audience conditions (for example, they navigate to a page outside the target scope), all changes applied by the visual editor are automatically reverted.
This ensures that variations are only shown to the intended visitors and only on the relevant parts of your website, keeping your experiment accurate and consistent.
Each visitor is counted only once per experiment, regardless of how many times they navigate or revisit the site. This ensures that experiment results reflect the behavior of unique visitors rather than repeated visits or interactions.