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Set a Goal

Goals are used to measure KPIs for your experiments. This will tell you how the variation(s) perform relative to the original version. A goal is build up by setting conditions that the visitor needs to match to trigger a conversion.

Creating a Goal​

Create Goal step 1 To create a new Goal for your experiment simply the Add goal button

Create Goal step 2 Give your Goal a name and set the conditions that you want the visitor to match for a conversion to register for the goal.

Create Goal step 3 In the example above the goal will trigger if a visitor makes an order (i.e goes to a page where the URL Contains /checkout/success).

Read more about the different conditions in the next chapter or jump straight into examples to see how to these could be used to measure your KPIs.