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Visitor Charts

· 2 min read

Understanding when changes happen during an experiment can be just as important as the final result. To make this easier, we’ve introduced Visitor Charts in the results view.

Visitor Charts give you a daily, visual breakdown of your experiment’s performance across the entire test period. Instead of only seeing aggregated totals, you can now explore how key metrics evolved day by day.

View Key Metrics Over Time​

With Visitor Charts, you can toggle between three different metrics in a single graph:

  • Visitors – Track the number of visitors entering the experiment each day.
  • Conversions – See how many users completed your goal on a daily basis.
  • Conversion Rate – Monitor how effectively each day’s traffic converted.

Switching between these metrics lets you quickly move from analyzing traffic patterns to understanding performance trends.

Daily charts help reveal patterns that summary numbers often hide. For example, you can:

  • Identify traffic spikes or dips that might affect results
  • See when conversion improvements start appearing
  • Detect temporary fluctuations during the test period
  • Understand how results develop throughout the full experiment

This level of visibility makes it easier to interpret experiment outcomes and gain confidence in your results.

A Clearer Way to Analyze Results​

Visitor Charts bring a more visual approach to experiment analysis. By combining daily granularity with quick metric switching, you can explore your data more deeply and make better-informed decisions about your tests.

You’ll now find Visitor Charts directly in the Results view, ready to help you understand experiment performance at a glance.