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Exclude Internal Traffic with IP Blocking

· One min read

When running experiments internally, team members often interact with the website while testing new variations. These internal visits can unintentionally affect experiment data and distort results.

To help prevent this, we’ve added IP Blocking.

What’s new​

You can now exclude specific IP addresses or IP ranges from being included in experiment results. This makes it easy to filter out internal traffic such as:

  • Team members testing experiments
  • QA environments
  • Office networks
  • Internal tools or monitoring systems

Any visitor coming from a blocked IP address will not register impressions, conversions, or other experiment data.

How it works​

IP blocking is configured at the project level.

  1. Go to Project Settings
  2. Find the Blocked IPs section
  3. Enter one or multiple:
    • IPv4 addresses
    • IPv4 ranges

Once saved, these IPs will automatically be excluded from all active experiments within the project.

Example​

You can block both individual addresses and ranges:

192.168.1.12
192.168.1.0 - 192.168.1.255
10.0.0.15

Read more about how to exclude IP addresses from results.