We’ve added a new option to the Visual Editor that allows you to make device-specific changes when building variations.

We’ve introduced Consent Modes, giving you more control over how and when the experimentation script executes and handles visitor data.

We’ve added experiment events to the dataLayer, making it easier to integrate experiments with Google Tag Manager (GTM) and Google Analytics 4 (GA4).

We’ve introduced a new experiment type: Split Tests.

We’re excited to introduce Revenue Tracking for your experiments. This new feature allows you to measure monetary impact directly in your experiments, giving you insights into which variations drive the most revenue.