Analyzing experiment results is now more flexible. We’ve added new filters in the Results view so you can narrow down data and better understand how different audiences interact with your experiments.

We’re excited to introduce the Selector Builder in the editor, making it easier than ever to create and refine CSS selectors for your experiments.

The Selector Builder gives you full control over the elements you want to target while keeping the process visual and intuitive. Instead of manually writing complex CSS selectors, you can now add, change, or remove parts of a generated selector directly in the editor.

We’re excited to introduce the Undo Style Change feature in the editor, designed to give you more control and confidence when modifying element styles in your experiments.

Now, you can quickly see what has been changed on any element and revert individual style changes without affecting other edits.

We’re introducing Cookie Conditions that gives you more flexibility when targeting users and defining experiment goals.

We’ve added a new Insert operation to the Visual Editor, giving you an easy way to inject custom HTML directly relative to elements on the page.

With this feature, you can insert HTML before, after, inside the beginning, or inside the end of any selected element — all without writing custom DOM-handling logic.

We’ve added a new configuration option that allows you to choose where user experiment data is stored in the browser.

We’ve added a new option to the Visual Editor that allows you to make device-specific changes when building variations.

We’ve introduced Consent Modes, giving you more control over how and when the experimentation script executes and handles visitor data.

We’ve added experiment events to the dataLayer, making it easier to integrate experiments with Google Tag Manager (GTM) and Google Analytics 4 (GA4).

We’ve introduced a new experiment type: Split Tests.